A solid website strategy is essential for every business. A monotonous static web design communicating in one direction will not effectively showcase your website. Many organizations either have no website or poorly designed websites. On the other hand, some websites generate significant traffic and revenue.

Understanding Strategy

A strategy is a plan developed to achieve a specific objective. How will you reach your goal or accomplish something remarkable? Business strategies usually focus on the following concerns:

•  Summary of your current situation
•  Defining your goals – what do you want to achieve?
• Measuring success through Key Performance Indicators (KPIs)
•  Planning the steps to reach your goals

Understanding Website Strategy

Websites are designed and developed for various reasons. From a business perspective, websites are typically created to increase sales or generate quality leads. Non-profit or political websites may aim to raise awareness or spread information. Regardless of their purpose, all websites should have a clear goal and desired outcome explaining their existence.

What Does a Website Strategy Include?

Most business strategies include, at a minimum, these components:

•  Summary of current conditions – What are we doing now?
•  Defined goals – Where do we want to go?
•  Methods to measure success
•  Recommended approach – What will we do to reach our goal?

Standard Components of a Website Strategy

• Current Situation: Analyzing the present state of your website
• Goals & Objectives: Defining what you want to achieve
• Business Goals: Aligning website goals with overall business objectives
• Key Performance Indicators (KPIs): Metrics to measure success
• Discovery: Understanding your target audience and competitors
• Approach: Planning your strategy, including:
  • Content Strategy
  • Information Architecture
  • User Flows
  • Page Strategy
  • Messaging
  • Visual Language
  • Call-to-Action (CTA) Strategy
  • Technical Assistance Needs
  • Web Traffic Strategy
• Timing: Establishing a timeline
• Budget: Determining financial requirements

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best SEO company in Clearwater. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.