In the age of digital transformation, businesses are inundated with customer data from a multitude of channels—social media interactions, email correspondence, website visits, purchase history, and more. While this wealth of information holds immense potential, it also presents a significant challenge: how can businesses integrate these disparate data sources to create a unified, holistic view of each customer? Achieving a 360-degree customer view is no … Continue reading Building a Unified Customer View: Integrating Data Sources for a 360-Degree Perspective