The result of the marketing research largely depends on the quality of the survey: logic, coherence of questions and answer options. And also the language you speak to the user. In the post below, get acquainted with the popular tool for user satisfaction surveys, feedback, market research and other online surveys.

Data collection during a survey 

Data collection is the cornerstone of any successful HR, marketing, and research strategy. Surveys are an incredibly flexible tool for exploring the preferences, expectations, and concerns of different audiences. They can be used to assess employee satisfaction, measure the effectiveness of advertising campaigns, or gauge public opinion on a particular topic.

However, as information noise increases, respondents become less willing to participate in surveys. This entails not only low response rates but also the risk of obtaining biased or unrepresentative data. This is exactly the situation that can undermine your strategy and lead to poor management decisions.

A simple and convenient service to create a survey 

A professionally conducted survey or customer survey in another form will provide the marketer with accurate and important information that cannot be obtained by other methods. The specialists of convenient service will qualitatively and quickly prepare and conduct research, calculate indices, and compile statistical and analytical reports.

Existing online sites that make a survey simplify the process of completing surveys for the public and collecting data for the marketer. It is electronic questionnaires that make it possible to create “branching” lists in which the link to the next question will depend on the previous answer. 

Therefore, it is worth conducting an oral survey or sending questionnaires by mail only if it is not possible to use a survey in electronic form or if is important for you, in addition to formal answers, to be able to observe the reaction of respondents.